Most families look you up before they ever call. We measure what they find — your site, the Google result above it, your listings, and what the AI assistants say about you — and what a phone can actually do with any of it.
Free, no call required, usually back within 24 hours.
A Catholic school
in west-central Illinois
85 pages measured
A real result, September 2026. The school is not named here.
What goes into one scorecard, before anybody writes a word of it.
Google increasingly answers a parent's question directly, above the links, from whatever sources it trusts. If your own pages aren't among them, a third party is describing your school for you.
Every source Google used here was one of the school’s own pages. That is the result you want, and it is not the usual one.
how do i schedule a tour at [school name]
The answer Google gave
“You can schedule a tour by contacting the admissions office by phone, email, or online.” It then named the admissions director, her email address and her phone extension.
Every source it used
A real result for a Catholic school in west-central Illinois, September 2026. The bad version of this is Google answering from a directory that still lists a phone number you stopped using. We test three questions and record every source, so you know which one you’re getting.
And it isn’t only Google. Families are starting to ask ChatGPT, Claude, Copilot and Perplexity the same questions, and those assistants each decide separately whether they’re allowed to read your site. Your report lists which ones you currently let in, which ones you’re turning away, and which facts about your school they can actually pick up once they’re there.
“A family three months out from a decision has to hand over where they live, and where their child currently goes to school, in order to be shown a hallway.”
Schools grade people all day. This one goes the other way. Every figure is measured against your live site, page by page, on the day it’s written.
| Category | Weight | What it measures | Example |
|---|---|---|---|
| Enrollment path | 25% | What a family has to do to book a visit. Your forms counted field by field. | 72Mid |
| AI findability | 20% | Whether your own pages are the source when an AI answers a question about you. | 82Good |
| Findability in search | 20% | Where you rank on the terms a local family types, and who sits above you. | 92Good |
| Speed and mobile | 15% | What Google’s real-world data from your own visitors says, not a lab score. | 58Poor |
| Accessibility | 15% | Whether a parent on a screen reader, or a phone in daylight, can use the site. | 84Good |
| Content freshness | 5% | The pages nobody has opened since 2023, and whether your dates are this year’s. | 84Good |
It costs you a school name and a web address.
The free one isn’t a teaser. About 10 pages: the three AI questions with every source, the findings behind your two lowest scores, five things the site already does well, and an appendix listing every page that was read. Some schools have taken it, worked through it themselves, and never needed anything else from us. That’s a good outcome too.
Twelve sections. Every recommendation says how long it takes, who in the building should do it, and what it’s worth. It ends as a worksheet with tick boxes.
Everyone starts with the free scorecard. Ask for that first. It measures the same site and costs you nothing, and it’s the honest way to find out whether the full audit is worth your money. If it is, reply to the email it arrives in and say so.
We invoice on delivery, payable by check or card.
We invoice the school after it’s delivered, so you can read the whole thing before you decide. If it doesn’t tell you at least three things about your school you didn’t already know, just say the word and we’ll withdraw the invoice. No hard feelings, and no awkward conversation about it.
— Scott Stadler
Focus Web Group · Quincy, Illinois · Since 2010
Especially, honestly. Schools with a communications department usually already know where they stand. Most of the schools we work with have an office manager who keeps the website going between everything else, and the report is written for exactly that person.
Nothing in it assumes you have a budget or a developer on hand.
No, and we’d rather say so plainly. The firms that pitch schools on enrollment marketing build strategy, campaigns and messaging, and the good ones are worth what they charge. This is the measuring that comes before any of that: what your site and your listings actually do today, what a family finds when they look you up, and where that costs you a conversation.
No retainer, no funnel, no brand workshop. If you already work with someone on enrollment, the report hands them numbers to work from instead of opinions.
Sometimes, sometimes not, and we’ll tell you before you spend anything. If the platform is locked down, most recommendations can’t be acted on and the audit is a bad purchase. The free scorecard still shows you where you stand, and it’s worth forwarding to whoever does control the site.
Every recommendation names who in the building should do it and roughly how long it takes. A good number are office tasks: a wrong phone number on a directory, a page nobody has opened since 2023, a form that asks for too much.
Others need someone who edits the site. Those are marked as such, so nobody wastes an afternoon finding out the hard way.
We measure what is already public on your website and in public listings. Nothing is logged into, nothing is changed, and your report goes to you and nobody else. We don’t name schools we’ve measured in anyone else’s report.
That’s genuinely fine, and it’s how a lot of these go. Take it, use what’s useful, and we won’t chase you. If the full audit turns out to be worth it, that’ll be clear to you from the free one without us having to talk you into anything.
We’ll measure your site and send the scorecard back as a PDF, usually within 24 hours. If it’s useful, that’s the whole point. If you want the rest, it’ll be obvious by then.
Or just email scott@enrollmentscorecard.com, or call 217-617-4610.
Got it — thanks.
We’ll measure the site and send your scorecard back as a PDF, usually within 24 hours. There’s a confirmation in your inbox now — check the junk folder if you don’t see it.